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Tovala vs HelloFresh

How much cooking you want decides it: HelloFresh sends recipe kits you chop and cook, for two to six people; Tovala sends single meals, mostly prepped, that cook themselves in its own Smart Oven.

Three dinners for two: Tovala’s standard meal price adds up to $94.93 with shipping; HelloFresh’s own pages put it at about $9.99–$11.49 a serving, or $70.93–$79.93 with shipping.

Tovala’s standard meals are $13.99 each plus $10.99 shipping, with the oven bought separately. HelloFresh shows its box prices after you enter a ZIP code.

2 people × 3 dinnersChange

2 people × 3 dinners. A starting example until you change it.

Tovala

6 single meals · 6 portions

$94.93 a delivery $15.82 a meal $83.94 food + $10.99 shipping, before tax; the Smart Oven its meals cook in is extra, $299 at list price · checked 18 Oct 2026

HelloFresh

3 recipes for 2 · 6 portions

$70.93–$79.93 a delivery $11.82–$13.32 a portion with shipping HelloFresh’s own approximate $9.99–$11.49 a serving × 6, with $10.99 shipping, before tax; the exact price shows after you enter a ZIP code · checked 8 Oct 2026

Choose by what you need

Choose Tovala if

You eat alone or at different times, want about a minute of prep, and will buy its oven.

Tovala plans, prices and cutoff · How to skip or cancel

Choose HelloFresh if

You like to cook, want recipes for two or more, and no appliance to buy.

HelloFresh plans, prices and cutoff · How to skip or cancel

Side by side

DetailTovalaHelloFresh
Price for three dinners for two$94.93 $15.82 a meal
$83.94 food + $10.99 shipping, before tax; the Smart Oven its meals cook in is extra, $299 at list price · checked 18 Oct 2026
$70.93–$79.93 $11.82–$13.32 a portion with shipping
HelloFresh’s own approximate $9.99–$11.49 a serving × 6, with $10.99 shipping, before tax; the exact price shows after you enter a ZIP code · checked 8 Oct 2026
Your box6 single meals: 6 portions3 recipes for 2: 6 portions
FormatMeals for its own smart ovenMeal kits and prepared meals
CookingScan and cook in its own ovenChop and cook
Smallest box4 single meals (4 portions)2 recipes for 2 (4 portions)
Order onceNo, weekly planNo, weekly plan
BreaksSkip up to 5 weeks ahead, or pause for 4 to 8 weeksSkip the weeks you want off; no set pause length
CutoffChanges, skips, pauses and cancellations until 6 PM Central on the Wednesday the week before delivery11:59 PM Pacific, five days before the next delivery
After the cutoffAfter the Wednesday cutoff Tovala starts preparing the next week’s meals and can’t cancel them; a cancellation then stops the deliveries after that one.A box already processed after the cutoff is still charged and delivered.
Menu labelsVegetarian, gluten-free, dairy-free, low-carb, high-protein, low-calorie, low-sodium, MediterraneanVegetarian, plant-based/vegan, pescatarian, dairy-free, low-carb, high-protein, low-calorie, low-sodium, Mediterranean, organic
Order minimumNo dollar minimum publishedNo dollar minimum published
Delivers toThe 48 contiguous states; not Alaska or HawaiiLower 48 states; its pages differ on Alaska and Hawaii
Next stepTovala details
See Tovala’s menu
HelloFresh details
See HelloFresh’s menu

Neither fits? Also look at Blue Apron, Factor, CookUnity, Clean Eatz Kitchen or Mom’s Meals. See every box that fits your household.

Sources (4)